Publications Corporate clothes of “premium” quality “On the table to the chief”, №31 from 20th August 2007 About company. CJSC New Wave Group is the daughter company of the Swedish corporation New Wave Group AB (Publ.), found in 1990. Total we have 49 affiliated companies in 25 countries all over the world. In Russia New Wave Group has been working since 1th November 2005.
Our products. The basic direction of New Wave Group activity - manufacture and sale promo and corporate clothes of high quality under the trade marks Clique, New Wave and Texas Bull with profiling of company’s logotype. Details>>> Promotional products - strategies and effects
"Suvenirka", №8 from July 2006
Gifts and promotional products are extremely common in the world of marketing. Whenever a company presents someone with a gifts or promotional giveaway, it communicates something special. Even so, many companies fail to see promotional products in strategic terms. So the Swedish corporation “New Wave Group AB ”, that is the one of leaders in the market of corporate, promo, work wear and giveaways, presented the book “Promotional Products strategies and effects”. The authors hope this book will demonstrate the true strategic significance of promotional products, and how they can best be deployed. This book is addressed to anyone connected with the industry, from end-customers, distributors, suppliers and advertising agencies to students of marketing and their lecturers. Some examples are based on Swedish perspective. This is deliberated: the Scandinavian promotional market is the most developed in Europe . The authors therefore believe these examples may well provide some useful guidelines in other markets too. Details>>>
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